Audience Analytics

What is audience analytics?
Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Taking an audience-centered approach is important because a speaker’s effectiveness will be improved if the presentation is created and delivered in an appropriate manner.
What are the five steps of audience analysis?
  • Define your objectives.
  • Gather customer data.
  • Segment your audience.
  • Create data-driven personas.
  • Apply the insights.

Objectives

Customer Data

Audience

Audience Analytics

 

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